Blog posts bombing? We’ll show you why.

Real read counts, focus levels, reading time, reader scroll depths and more. Parable provides reader analytics that turn your blog into a powerful marketing channel.

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See your real readers

The “view” and “visitor” counts provided by services like Google Analytics aren’t helpful for written content.

Parable’s “real read” graph shows you how many readers are actually completing your posts each day, and our real read conversion score will give you a measure to improve.

A graph showing the real 'real read' score over time for a blog on the Parable dashboard.
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Improve your posts

It can be difficult to understand why your posts aren’t getting as much traction as you’d expected.

Parable provides read depth, read time, reader focus and reader browser information for every visit to your blog so you can diagnose, edit, and improve your writing.

Graph showing the distribution of completion percentages on a blog post
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Measure your growth

What you can’t measure you can’t improve, but measuring the success of your posts can be tricky.

Parable automatically keeps track of key performance measures for all your posts individually, so you can identify your most compelling writing and curate your blog.

Table showing reader statistics for a variety of blog posts
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Keep on getting better

If half your viistors read your posts to completion, is that bad, good, or great?

Parable anonymously compares your blog’s performance to others on our platform so you can see how your writing holds up and understand where there’s room for improvement.

A grid of key stats, comparing the current blog with the average of all blogs on the Parable platform.

Why choose Parable?

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Simple setup

Tell us your blog’s name and domain, and then add our HTML snippet to your site. That’s all you need to do for instant, actionable insight on your writing.

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Protects everyone’s privacy

Parable doesn’t collect any personally identifiable information or track visitors between sites. In fact, we actively work to store as little data as possible.

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No cookies necessary

We’re fully GDPR compliant and don’t store any data in your reader’s browser. Instead, we identify returning users using an untraceable encrypted digital fingerprint.

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Fast and lightweight

Our tracking snippet weighs in at just 1.5KB, doesn’t block your page load, and uses minimal system resources while tracking behavior.

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Support from real people

Parable doesn’t collect any personally identifiable information or track visitors between sites. In fact, we actively work to store as little data as possible.

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Generous free trial

Track 1000 blog visits without paying for a thing with our free trial. No card details are required on sign-up, and once you start a subscription you can cancel any time.

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Simple, sensible pricing

Your first 1000 visits are completely free, so you can try before you buy. Once you have a subscription, you can cancel it at any time.

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Cancel with ease

Canceling a subscription shouldn't be hard. If you no longer need our product, cancel your subscription directly from your account settings area in a few clicks.

Parable works with all self hosted blogs, and most major blogging platforms.